 |
 |  |
 |
 |
|
 |
 |
 |
 |
 |  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
An ErgoText License can save Publishers 20% across the board in material, production, and transportation costs, and it makes better looking, better reading books that will sell better and result in fewer returns (a big problem in the book insdustry — up to a 40% return rate). If all books were published in ErgoText, 6,000,000 trees could be saved each year (20% of 30,000,000 trees made into books each year). The first thing people told us when using ErgoScript writing paper is that whatever they wrote was easier to read. We looked into that and found some surprising scientific reasons this was so. Studies consistently showed us that reading on the arc significantly reduced misread words and line skip - which is simply getting lost in the paragraph. By almost completely eliminating these confusions, reading speed is increased noticeably and comprehension and retention increase as well. It all has to do with word shape and left- and right- brain interaction. Most people only use one side of their brain when reading. Now comes the revolution! ErgoDox! In fact, some tests with identical twins of equal IQ and interests were conducted by giving them large texts full of boring and detailed historical data in both ErgoText and regular text. In pop tests, the difference in scores between them was dramatic. So dramatic, one testor exclaimed, "It's like giving them the answers in advance." |
|
|
 |
ErgoDox' new pat. pending process we call ErgoText, by introducing words at angles with a vertical offset, tends to involve both halves of the brain equally, and that translates into a lot of benefits. Word shape recognition, long thought critical to the reading process, is improved, but that is not all. Memory (reading retention) is also improved (which makes writing lists and notes in ErgoScript a great memorization tool), as is comprehension. For like cause, if wanting to go back and find a passage read some time earlier, it is almost always much easier to find! Moreover, documents published in ErgoText can save up to 20% in paper & printing costs! Here is a side-by-side comparison from the World's 1st ergonomic Book — and also illustrates in part why our writing paper is so much More efficient than traditional straight-line versions. While the image is not ideal for on-screen reading (we are working on that technology), this is not ideal for reading, but you will be able to see what we are talking about: |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
Note: ErgoScript Writing Paper also enjoys the same 10-20% paper saving benefits, but does so for slightly different reasons. Obviously a writing paper cannot take advantage of page number nesting as shown in the example, here. Howver, the writing paper has an invisible margin which make it easy to write beyond the margins with no annoying red line bisecting one's work. Choosing to stay within the margins will still yield a 10% savings because a curved line is longer than a straight line (as is true in publishing). But where the user chooses to write beyond the margins, the gain will more commonly be 20% or better with benefits coincidentally equal to or better than page number nesting. In fact, efficiency of use can jump all the way up to 40% if one went to the very edges. We know most people would stop somewhere short of that, and are content to employ the same net potential figure of 10-20% savings for both our reading and writing products as result. |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
|
 |
|