This is extremely important, and so this presentation is in depth; there is no value to anyone in a quick explanation. If you are really in a hurry and just want the sound-bite version, simply look at the images at the bottom. But we feel is it is so important that we are willing to make our License Agreements available FREE of charge for use in any life saving application (e.g., prescription labels) provided that the vendor does not in turn charge more for their product/service as result. Interested parties should contact us directly. As a point of reference, you may recall in media coverage that Dennis Quaid's twins and one other newborn were nearly killed by a wrong medication at the hospital, a matter caused by confusing labels on similarly named drugs such that even the medical professionals made a frightening and tragic error which could negatively impact all parties involved for the rest of their lives. Unfortu- nately, this is not as rare as anyone would like to hope. Fortunately, ErgoText has a way of helping to eliminate this kind of problem from happening again. It can impact anywhere where fast and accurate access to critical information is otherwise hampered by confusing elements. Highway signs, maintenance manuals, and any legal document or form, for the matter, can be made more functional to more people by use of ErgoText in what we call an ErgoStat!use. When it comes to confusing or critical material, its presentation is often made more confusing by the sheer volume of key information which must necessarily play against a certain urgency for finding specific material. Therefore, any improvement which helps insure the reader does not make mistakes in their search will not only meet their need for urgency, but also for accuracy. In addition to the benefits described above for any reading (or writing) application, ErgoText additionally has the inherent ability to bypass this problem altogether: it can lead the reader to the correct information without having to read a single word until they get there! ErgoText allows material to be organized and displayed in standardized ways such that select kinds of information are always displayed in one of several distinctively recognizable methods. Of key importance for critical applications for safety and health, the use of multiple display options further establishes an automatic memory aid, as the mind can associate specific information with the way it was displayed: no longer do all the words look the same, the key words look different, much in the same manner as using bold or colored words, but based on shape and layout which impact both brain hemispheres — far better than color or font changes which still largely engage only the left-brain. This makes it possible for the reader to quickly find exactly what they are looking without having to look for a specific word/phrase (they can look for a visual shape of how the words are displayed, instead) and that results in less confusion and zero delay, and they can come away with the intended understanding, as well as better retention. Restated yet again, as the point is extremely important, there is no need to ‘trial-and-error’ read words here and there in hopes of finding the right topic, and that means less confusion with more speed. This shape difference is itself based on the root concept behind ErgoText and is what actually makes it ergonomic in the first place, and why it offers readers all the stated capabilities. In Prescription Labels and drug box information, and perhaps even in medical records and forms, ErgoText can be used to quickly zero in on vital and urgently needed information. In fact, our sister technology for handwriting, ErgoScript, can be of significant benefit in forms fill out, as well. Of specific urgent need to users is the ability to quickly find dosage and use instructions and warnings. They could care less about manufacturer and government information, and drug technical information when they have an urgent need to use the product — yet that information must share the same label for obvious reasons. The question is, how do you make it easier to locate and read amongst the competing mire of words and topics? In this version, all we did was to substituted ErgoText which also allowed us to eliminate ALL CAPS in the key areas: We elected to rely upon slant down right text for the Warning section, which we labeled, and full arcuate text for the instructions section. These two sections are the most key with respect to errors in medication. The third area of concern is the type of medication (errors in choice), which we address in the next improvement. Because the use of ErgoText was more efficient and saved space, we were able to reorganize the label and simplify it. This also improved informational relationships and offered other benefits. We first addressed error in medication type by giving it the NUMBER ONE spot on the label, along with related details. We eliminated 1 color box and 4 sectional divisions which greatly reduced confusion and actually allowed better organization, and gave more room for instructions. We intruded the WARNING! into the right half of the label: this is going to compete with the reader's attention regardless of which information they are after (warning, instructions, name), and EQUATE the other information elements to whatever they are looking for, essentially subconsciously forcing them to double check for cross reference just WHO is DOING WHAT at WHAT RISK. Which one of these labels (first or last) would you rather be using struggling in confusion with the bottle at 3:00 in the morning with dizziness and stomach pain, and wondering if you should take another Vicodin? |